In partnership with

When Joseph Gordon-Levitt stepped on stage at Web Summit to talk about creative ownership in the age of AI, he didn’t sound like a celebrity making commentary.

He sounded like an artist who’s fed up.

He put words to the silent frustration shared by actors, filmmakers, musicians, writers, photographers, designers… everyone who spends their life creating:

We don’t own our digital identities.

We don’t own our audiences.
We don’t own the platforms we’re forced to build on.

And as AI accelerates, the stakes get higher.

Joe’s message was blunt:
“The current system is feudal… a handful of tech platforms own everything, and artists are the serfs.”

This isn’t metaphor.
It’s reality.

And the frustration behind it is why ArtHouse exists.

The Feudal Internet Joe Described: And Why Artists Are Tired of It

Joe’s point was simple but devastating:
Every creative is building their life’s work on rented land.

• You grow an audience: but it belongs to the platform.

• Your work trains algorithms: but the companies pocket the value.

• Your style, voice, ideas: all become just more fuel for someone else’s machine.

• One policy change can erase years of identity-building overnight.

Joe compared it to the Middle Ages, where peasants farmed land they didn’t own, and had no rights to the value they produced.

Most artists today feel the same way; even if they’ve never said it out loud.

They’re tired of being stuck between platforms that control them and AI systems that learn from them without permission or credit.

They know something’s wrong.
But until now, there hasn’t been an alternative.

“If you’re going to use my work — share the value.”

This was the core of Joe’s HITRECORD philosophy:

• Remixing is good

• Inspiration is good

• Collaboration is good

• Exploitation is not

It’s not that artists want to wall off their work: they just want fairness.

Credit.
Compensation.
Control.
Ownership.
AI is not intelligent. It’s trained on human creativity.
So those humans deserve recognition.

This isn’t Hollywood complaining.
This is the ENTIRE CREATIVE WORKFORCE recognizing the system is broken.

The Creative World Is Searching for a New Home.

ArtHouse Is That Home.

Joe’s talk wasn’t an isolated opinion, it was a pressure valve releasing.
Artists everywhere are reaching a breaking point.

They’re tired of:

• feeling disposable

• fighting algorithms

• chasing trends

• losing control of their identity

• having no way to prove their credibility

• watching AI eat the value of their work

They don’t want another social platform.

They want a platform that restores their sovereignty.

That’s exactly what ArtHouse is building.

What Joe described as a future hope - ArtHouse is building THIS as a present reality:

1. You own your creative identity.

Your profile, your reel, your portfolio, your connections: they belong to you, not to a feed.

2. Your work has provenance.

ArtHouse captures your creative fingerprint: genre, style, collaborations, projects… so your identity and contributions can’t be erased or misattributed.

3. Your credibility is visible, not hidden.

The ArtHouse Credibility Score (ACS) gives every artist a transparent, merit-based identity:

• festival wins

• project quality

• peer ratings

• collaboration history

• verified skills

• real industry activity

This is the opposite of algorithmic opacity.
It’s the first system built to reward craft, not noise.

4. Collaboration replaces exploitation.

ArtHouse doesn’t treat artists like content machines.
It treats them like creative partners.

You match with filmmakers, musicians, editors, actors, writers… all through a system built around creative alignment, not viral attention.

5. Your growth isn’t tied to a corporation’s incentives.

ArtHouse isn’t rented land.
It’s a Creative Home designed by artists, for artists, to restore ownership, opportunity, and identity.

The Opportunity Joe Described: Artists Want It Now!

At the end of his talk, Joe said what every creative parent, mentor, or leader feels:

This is the moment.

AI is rising fast.
Tech companies are consolidating.
Algorithms are tightening.
Creative identity is being absorbed into training data.

Artists everywhere are realizing:
If we don’t build a new home for creativity now, we won’t get another chance.

ArtHouse isn’t a trend.
ArtHouse is the response: the structure artists have been waiting for.

IF YOU AGREE:

**It’ll help us build and launch ASAP to solve this issue**

⚡️⚡️Made with Grit and Caffeine in LA⚡️⚡️

And if you want to send us a couple bucks, click the ad below👇